There's a reason we chose Branding as the first item on this page. How well your visual and written narrative is tailored to your target market segments will drastically affect pretty much every key performance indicator (KPI). Before you fill the bucket with more water make sure there are no holes. In some cases it is a matter of usability and experience design, in others it is about content and branding.
The most powerful brands in the world do not stumble on this accidentally, it is a methodical and deliberate process based in art and science. Many businesses have an organic brand that has brought them to a certain threshold of success but have not taken the time to formally create a brand bible and update content across the myriad of channels they utilize (social, web, email, print etc).
COMMUNITY & SOCIAL
Social is a channel not a strategy and thus needs to be a part of a broader overall marketing strategy. Your social channels can be powerful tools to build long lasting relationships with your current customers or attract new ones. They can also end up being time sinks that provide zero measurable value to your business.
"THERE'S A LOT OF NOISE IN THIS SPACE. THE GOOD THING IS WITH TECHNOLOGY TODAY MOST THINGS CAN BE MEASURED. WE TAKE PRIDE IN BEING A RESULTS DRIVEN ORGANIZATION THAT TACKLES REVENUE CENTRIC PROBLEMS FOR OUR CLIENTS. "
JOHN M MOTLOW
PARTNER, TENGU STRATEGIC
Product Marketing is another component, like branding, that oftentimes gets glossed over on the assumption that it's already good enough. Before you can run effective campaigns, build a powerful brand narrative or create the right content to distribute across your channels, having a clear understanding of your various buyer personas and market segments is a must. This involves a deep learning exercise where we explore the psychographic and demographic qualities of your customers to determine where commonalities and differences warrant a tailored marketing/sales approach.
This buyer persona exercise informs how you communicate, structure pricing and packaging, provide support and allocate resources across your customer segments. Besides better understanding how to communicate and reach these audiences, different segments can have varying costs of acquisition and lifetime values. This is incredibly important given that business is in essence a resource management game. Driving reliable growth isn't magic but it does require becoming systematic and deliberate in everything you do.
EMPOWERING BUSINESS TRANSFORMATION & INNOVATION.
SEO & SEM
SEO & SEM are terms bandied about that can be confusing and misleading. We can explain in simple terms the technical and content related nuances to searchability and properly indexing your digital property. This isn't about trying to manipulate an algorithm or any "secret" process, it's about understanding how search engines work and keeping up-to-date on the ever shifting technology landscape.
Even if you're running effective paid campaigns, proper SEO & SEM are valuable tools to ensure you get found by the right people. Optimizing the content on your site and various landing pages will help not only increase searchability but improve metrics like conversion rates. Our team will make sure these best practices are properly implemented and kept up-to-date.
SYSTEMS & OPERATIONS
We ensure the proper implementation and effective use of the systems critical for scaling operations and maintaining your data integrity for business intelligence purposes. Selecting the right tools and ensuring there are cohesive, integrated workflows between systems will make or break adoption and thus the utility derived from software tools you pay top dollar for.
We have the experience to help you select and implement the right tools to help your business scale.
- Analytics & Reporting
- Marketing Automation
DESIGN FOR THE FUTURE IN WAYS THAT MAKE SENSE TODAY.
DEMAND GEN & EMAIL MARKETING
Don't be active for activity's sake. There are countless businesses with a Mail Chimp account either not using it or sending monthly "newsletters" because someone told them they should and it sounded intelligent. We've seen countless AdWords accounts with no conversion tracking or goals set up spending money just because it seemed like something they should be doing. These are clearly important tools for a lot of businesses but with no understanding of the ROI let alone how to optimize returns it's not going to drive meaningful growth.
Demand Generation is much more than sending a monthly newsletter or running a search campaign. It's about deliberately communicating via all your available channels (paid media, earned media, social, search, internal marketing databases etc.) with clear goals based on what each channel can do for your business. The investment should be made with the proper tools in place to measure success and inform changes to the strategy moving forward.
Whether we're talking about increasing customer lifetime value by nurturing existing customers or bringing in new opportunities to the top of the funnel, we can help de-magic the process and deliver results. Our team of Google AdWords certified experts and digital marketers are here to help.